It rained too much for me to take pictures of how my garden is doing so I thought I'd share something else fun with you instead.
The creepy guy below can be yours because he's a DIY project! Just click the picture to go to the page with all the instructions :)
Featured Artisan: Jamie Sabot, shesbattydesigns
Posted by sara on 2009-07-20 7:49:19
Art has always been a huge part of my life. It’s where I find my motivation as a driving focus but also where I find a resting spot to refuel. Art takes many different roles in my life depending on external circumstances but has always been there like a constant, loyal companion.
If there is a new craft you could learn, what would it be and why?
I dabble in a lot of different crafts. Paper crafting, printmaking, and photography are my passions. I have dabbled in sculpture, painting, and candle making. I would love to develop my skills in these areas. I’m also really inspired by soap makers! I haven’t tried out that craft at all and would love to really get into it!
What are your goals with your ArtFire studio?
I would love to see my ArtFire studio flourish. A goal of mine for this year is to get my ArtFire studio established and add a variety of products (not just paper products). Over the next 2 years I hope that my ArtFire studio is bringing in enough business to be a steady supplementary income. My overall goal is to ensure that I always love the crafts that I’m doing and never lose site of the joy they bring me.
Where do you receive your inspiration, in general?
Inspiration for me comes from within. I just seem to have a focus inside me that drives me to create and be creative. When I need some fresh inspiration (and ideas of what to do with the creative driving focus in me) I do a lot of web surfing, get out and take lots of pictures in some of my favorite places, look more closely at every day “ordinary” things and search for something that’s been overlooked, or just take a long walk with my man and our 3 dogs.
What is the most treasured thing in your craft stash?
I have two! I couldn’t pick just one and you’ll know why after I mention them. They are my gocco printer and my big shot die cutter. They are both huge in my creative process - for their own reasons – and I would hate to be without them.
If you won a thousand dollar craft shopping spree, what would you spend it on?
I would buy all the supplies to try out all the craft mediums that I haven’t been able to try or develop my skills in. If I still had money after that I would stock up with lots of pretty papers and adhesive!
Many of us enjoy using social media sites like Facebook and YouTube, but did you ever stop to think about how important social media can be for your business?
If you’re running an online shop, social media is extremely important. Your costumers are online so what better what better way to interact with them than via social media? If you’re already using social media sites for fun then you’re a head of the game and can make an easy transition into using these sites as an organic way to market your online shop. If you’re not using social media sites yet, don’t worry. They are easy to get the hang of. Start by setting up a profile at Facebook and work from there. Facebook is one of the bigger sites and will help you connect with local people that may want to buy “offline” from you.
Continue reading my article on Handmade News where it was originally posted.
"I was not only honored to interview Patricia from Evil Needles, but it was a bit of a dream come true to chat with such a celebrity! I’ve been a fan of Patricia’s work for a long time now and the creations that I’ve bought from her are the crowning jewels of my wardrobe! Her work is always in high demand and completely original. Patricia took some the time away from her sewing machine to share some of her marketing strategies with us.
What online marketing strategies are you currently using?
My online marketing strategies are always changing. What’s useful today will virtually drop out of style tomorrow so I’m always jumping around. Right now my listings on etsyare serving as my biggest advertising outlet. Since I’ve been posting on etsy more heavily I’ve picked up quite a few boutiques as clients. This is sort of an indirect advertising campaign in that, of course, my main objective is to gain sales, however, one of the benefits of keeping a full etsy shop is that people find out about you.
In addition to etsy I also try to post a lot on Twitter. By “a lot” I mean two or three times a day, not 50 posts with nothing to say. This has been helpful because many casual browsers have found me through tertiary interests. For instance, I organized a photo shoot in front of Jack Kerouac’s house and did a Twitter post about it. Within a few hours I picked up a couple of followers on Twitter who are Kerouac fans. This post wasn’t a direct advertisement, but it got some new peoples’ attention who now know the name Evilneedles, and that, in essence, is what advertising is all about.
Before Twitter I relied heavily on Myspace bulletins. I’m still using these, but with less success. Myspace seems to be on the way out. We’ll have to see what happens.
My blog, Evilneedles.blogspot.com seems to be working a little. I always start these random blog projects, but they quickly fade away because I’m so busy. I’ve been forcing myself to post on this one and have gotten a few hits, but with all the crazy stuff online it’s really hard to hold peoples’ interest with posts about sewing." ........
**Keep reading this interview at Handmade News in the Marketing Department where it was first published.
"After implementing a new marketing strategy, you don’t want sit back and hope it’s working – especially if you’re paying for it! In this article I’ll cover a few ways to know if you’re marketing efforts are paying off.
First and foremost, start a marketing calendar. It is unlikely that you will be able to remember what you did three weeks or months ago that resulted in an increase in traffic. If you track your activities on a marketing calendar, you can quickly refer back to specific dates and figure out what could have contributed to the increase in traffic or sales.
Second, track the traffic coming into your shop. Set up Google Analytics if you haven’t already for your shop and blog. Google Analytics is very user friendly and contains valuable statistics such as where your traffic is coming from, how long pople stay on your site, and what time of they day they visited your site. It makes it almost a no brainer to follow the trends in your traffic....."
"Marketing is sometimes looked at as a dull and painful process. There are facts to learn, strategies to put in place, and activities to track. While marketing may never shake its snooze factor for some, you can take a much different approach. You can actually thoroughly enjoy this “must do” process for your handmade business!
The key to making marketing more manageable is often the perspective you take. Handmade artisans have the upper hand on this one! All they need to do is harness their creative energy in a “marketing minded” direction.
To be successful at marketing two key components are needed, knowledge and creativity. Since knowledge about the latest marketing trends and strategies are readily available, the knowledge component can be obtained with a little bit of research. On the other hand, the creative component is much harder to obtain. Creativity is often a skill or characteristic that one is born with. Handmade artisans figured out somewhere along their journey that they process this valuable tool. The great thing about creativity is the variety it comes in. It can take any shape and be manipulated to work to the artisan's advantage, especially with marketing. After actively working on the knowledge component of marketing and getting a good handle on what goals the artist wants to achieve, they can start to use their creativity to make those goals a reality! The more creativity used the better because that’s what will stand out from the crowd.........."
Keep reading my article at Handmade News where it was first posted.
"If you missed Part 1 of “Twitter Follow to Followers Ratio Explained and Why You Need to Know”, take a minute to review the ratio explanation to address the “Follow” side of your ratio. If you feel you have the “Follow” side under control, it’s time to discuss the “Follower” side to the equation. More often than not, you’ll be following more people than are following you.
If your ratio is rarely close to 1, you probably don’t need to do anything at this point. Just be sure to check in every now and again to see where your ratio is at. For the times when you clearly need to get things under control, here are a few simple solutions you can use to get your ratio back to a reasonable number.
First, figure out how many people you’re actually following. By this I mean how many people do you follow that actually contribute content you’re interested in. Some of the people you’re following may not even be updating their Twitter accounts or have closed them all together! Twitoria is a good resource to find out if the people you're following have been active on Twitter in the last week, 2 weeks, month, and so on......"
Continue reading my article at the Marketing Department of Handmadenews.org where it was first published.
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