"If you don’t want to be the only one buying your products you need to figure out your target audience! Figuring out your target audience isn’t necessarily about “crafting” your product around certain people, it’s about figuring out whom to market to; in essence, the people who will totally dig your creations!

The tricky thing about being emerged head first into the world of crafts is figuring out your niche. A niche in the craft world can be very narrow (hummingbirds only please), or very broad (anything turquoise). Which niche are you in? Chances are that once you figure that out, you can start to narrow down the target audience."......

To keep reading my article please visit the Handmade News Marketing Department where it was first published.