Email is so much more than a letter free of postage. These days more and more people are checking their email before they check their actual mailboxes. You can also guarantee that most of the people you know have at least one email address. As a small business owner, you should be using email as a tool to market your crafts.
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Sending promotional products is not the only way to attract potential customers to buy but sending out updated marketing newsletters is also important. Knowing the latest buzz will keep them interested as they will get intrigued and would want to keep on track.
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